Social Media Essay Example | Topics and Well Written Essays - 1500 words

Social Media - Essay Example Michael Haenle in and Andreas Kaplan describe social media to mean "a set of Internet-based appliances that exploit the technological and ideological basics of Web 2.0, as well as permit the formation and interchange of user-generated information (2010). Additionally, social media hinges on web-based and mobile technologies to form extremely interactive programs through which communities and individuals co-create, share, discuss, as well as transform user-generated information. It initiates pervasive and significant transformations to communication among organizations, individuals and communities. Social media is different from industrial or traditional media in numerous aspects, for instance, reach, permanence, quality, frequency, immediacy, and usability. Social media technology takes on numerous different varieties including Internet forums, magazines, social blogs, weblogs, wikis, micro blogging, social networks, pictures or photographs, podcasts video, rating as well as social b ookmarking. Through applying a collection of concepts in the arena of social processes and media research, Haenlein and Kaplan formed a classification system in their Corporate Horizons (2010) article. They used six varied kinds of social media: micro blogs and blogs (for instance, Twitter), collaborative projects (for instance, Wikipedia), content communities (for instance, Daily Motion and YouTube), and social networking websites, for instance, Facebook. Others include virtual social worlds (for instance, Second Life), simulated game worlds (for instance, World of War craft).The technologies comprise blogs, wall-postings, picture sharing, email, vlogs, instant messaging; voice over IP and crowd sourcing, and music sharing. Much of these packages can be assimilated through social network accretion programs. Social media net websites comprise sites like, Twitter, Facebook, Viadeo, Vkontakte, Tuenti, Hyves, Daniel's World , Dreams village, MySpace, and Bebo. Once social media is appl ied in sequence with mobile gadgets it is termed as mobile social-media. Therefore, social media is a set of mobile promoting applications, which permit the formation and interchange of user-generated information. Owing to the datum that mobile-social media operates on mobile gadgets, it distinguishes from outmoded social media since it integrates new aspects, for instance, the current user location (location-sensitivity) and the time interval amid sending as well as receiving texts (time-sensitivity) (Watts, 2010). Whereas traditional-social media provide a range of prospects for corporations in a comprehensive range of corporate sectors, mobile-social media utilizes the time - and location -sensitivity facets of it to take on marketing research, sales discounts or promotions, communication, and affiliation loyalty or development platforms. E-commerce businesses denote to social media as CGM (consumer-generated media). A shared thread running within all social media descriptions is a combination of social interaction and technology for the co-formation of value (Li & Bernoff, 2008). Individuals obtain information, news, education, and other facts from print and electronic media. Social media is distinctive from traditional or industrial media, for instance, newspapers, film television, since they

Distinctive Characteristics of American Culture and Character Acquired Essay - 1

Distinctive Characteristics of American Culture and Character Acquired Throughout History - Essay Example Trends in household appliances and fashion started to pick up. They also started to fill their leisure time by participating in sports and other various activities like going to amusement parks. These changes then had an impact in the literature of that time and it targeted the middle class that was gradually growing. After 1910, the American culture experienced very little change (Fischer 23). Between 1870 and 1900, public-school enrollment doubled. This had a ripple effect that increased the number of high school and college students in the same period. The effect of this was that the level of illiteracy was very much reduced. There was also a growth in elementary schools, which went hand in hand with the growth of immigrants, and most parents saw this as a venue for acculturation. Martial arts, sciences, and American history were classes that were added into the curriculum around this period. It supplemented the basic curriculum of arithmetic, reading, and writing. Higher education expanded as universities and colleges, by 1900, had around 250,000 students. This was four times the number the universities and colleges had thirty years before. Act of The way Americans dressed and ate was changed by mass production. Hand-made clothing became less and less popular after the civil war. People became rather accustomed to wearing clothes that were ready made and were on sale in retail outlets. These retail outlets were however found mostly in large cities. However, Aaron Montgomery in 1872 started a mail-order business and thus the Americans did not have to visit these retail stores to buy clothes. This turned out to be quite a successful business for Montgomery and he dealt with a variety of commodities from agricultural products to clothes. In 1896, the Rural Free Delivery service made mail-order more accessible. With due time, increased accessibility to a wide variety of foods by people all over the country was experienced.